A leckéhez tartozó gondolattérkép és példamondatok segítségével áttekintheted a témához tartozó legszükségesebb szavakat, kifejezéseket, mint például piackutatás, reklámhordozók, célcsoport.
A szakmai társalgás vizsgafeladatban a témához az alábbi kérdések fordulhatnak elő. A kérdések alatt láthatsz néhány egyszerűen megfogalmazott, de jó választ.
What is the role of marketing?
Marketing and advertising have an important role, because there are a lot of companies, which sell similar goods and services.
The most important role of marketing is to inform customers about a new product or service.
Another main role is to get information about the customers with the help of market research.
How can you advertise a product or service?
There are various options for advertising.
The most common marketing tools are commercials, classifiesd ads and posters.
Companies can also use social websites to post about their latest product.
Besides, sponsoring events is also a good opportunity to advertise a service.
In addition, small businesses can use leaflets to inform about a service available in the neighboushood.
It is also possible to promote a company on your car in the form of vehicle wrap.
If you are familiar with IT, you can use the Internet for promotion.
In order to reach your exact target group, you can use the social sites as well.
What are the advantages and disadvantages of these advertising tools?
Commercials are more efficient in reaching a lot of people.
The drawback of commercials is, that they are very expensive to produce and broadcast.
Another disadvantage is that people switch channels when the commercials are coming, because they are annoying.
Leaflets have the benefit that they are easy to produce.
Another advantage of leaflets is that they are cost-efficient, so they are not as expensive as newspaper ads.
Leaflets can be disadvantageous as well, if you cannot distribute them to your target group.
On one hand, social websites enable companies to reach their exact target group. On the other hand, not all age groups can be reached with online advertisements.
Unlike commercials, online advertisements are easier and cheaper to create.
In contrast to online advertisements, printed advertisements are leass flexible.
Az alábbi dokumentumban megtalálod a térkép legfontosabb gondolatait mondatokba, összefüggő szövegbe rendezve.
A szöveget meg is tudod hallgatni, ha letöltöd az alábbi hangfájlt.